# Yellow Falcon

> Yellow Falcon is an Australian grief support business helping people through the practical and emotional realities of life after someone dies. Founded by Ashleigh Conwell, it offers structured education, plain language resources, and workplace grief support for bereaved people, the people supporting them, those getting their affairs in order, and the organisations that employ them.

Yellow Falcon was created by Ashleigh Conwell after she was widowed suddenly while 17 weeks pregnant with triplets. Her babies were born premature and spent 37 days in NICU, and she became a solo parent and sole provider while grieving. No practical, step by step resource existed for the administrative, legal, and financial tasks that follow a death, so she built one. The spreadsheet she made to get herself through became Yellow Falcon.

The brand began with widows and has broadened to welcome all bereaved people under one roof. Specific grief experiences, such as losing a partner, a parent, a child, or a sibling, are met inside individual resources, not in how the brand leads.

## Who Yellow Falcon is for

- Bereaved people: anyone navigating life after a death, at any stage
- Supporters: friends and family who want to help, including those buying a resource on someone else's behalf
- Planners: people getting their own affairs in order, or preparing for the end of life
- Organisations: HR leaders and people managers who carry a duty of care when an employee is bereaved

## Key Pages

- [Home](https://www.yellowfalcon.com.au): Overview of Yellow Falcon's mission, founder story, and resources
- [About Ashleigh](https://www.yellowfalcon.com.au/about): Ashleigh Conwell's story and the origin of Yellow Falcon
- [What To Do When Someone Dies](https://www.yellowfalcon.com.au/checklist): A plain language, Australian checklist for the practical tasks after a death
- [The Confident Widow Course](https://www.yellowfalcon.com.au/course): The full online course, including curriculum and what is included
- [Speaking](https://www.yellowfalcon.com.au/speaking): Ashleigh's keynote and event speaking, topics, and booking enquiry
- [Blog](https://www.yellowfalcon.com.au/blog): Articles on grief, practical guidance after a death, identity, and end of life planning
- [Freebies](https://www.yellowfalcon.com.au/freebies): Free resources, including the Navigating Special Occasions Toolkit and Values Worksheet
- [Contact](https://www.yellowfalcon.com.au/contact): General enquiries

## About Ashleigh Conwell

Ashleigh Conwell is the founder of Yellow Falcon. She was widowed suddenly while 17 weeks pregnant with triplets, and raised her three children as a solo parent and sole provider while building the business. She is a speaker and a two time international award winner (Women Changing The World Awards). She writes and speaks from lived experience on practical widowhood, life after loss, and how to support someone who is grieving. Her work has been featured by Mamamia, Cuppa.tv, Flight Centre Travel Group, and Allianz, and she has spoken to audiences of 700 or more. She can be booked for speaking through the website.

## Products & Services

### What To Do When Someone Dies
- URL: https://www.yellowfalcon.com.au/checklist
- Format: Instant download PDF checklist
- Audience: Anyone managing the practical tasks after a death, including partners, adult children, parents, siblings, and chosen family
- Description: A step by step run through of the tasks required after someone dies, organised into three stages: Black (crisis, the urgent tasks), Yellow (stabilising, the first few weeks), and Blue (rebuilding, the longer term tasks). Australian specific. Plain language. Built for grief brain, with phone numbers, agencies, and prompts for the hard conversations.
- Guarantee: 30 day money back guarantee

### The Confident Widow Course
- URL: https://www.yellowfalcon.com.au/course
- Format: Self paced online course, 8 modules
- Recognition: International award winner, Women Changing The World Awards, Wellbeing Program
- Audience: Widows at any stage of grief
- Description: A practical and emotional support system covering crisis survival through to rebuilding day to day life. It pairs practical tools with coping strategies, community, and identity work.
  - Module 1: Acknowledging the loss, with crisis support and no judgement
  - Module 2: Essential legal and financial foundations, step by step
  - Module 3: Life management systems for daily overwhelm
  - Module 4: Supporting your children through grief, with scripts and strategies
  - Module 5: Coping strategies for when grief feels too big
  - Module 6: Rediscovering who you are beyond the word widow
  - Module 7: Building a support network and setting boundaries
  - Module 8: Looking ahead, rebuilding routines and working out what comes next
- Included: Course workbook, template hub, scripts and email templates for 74 common conversations, and private community access
- Optional add on: One to one sessions with Ashleigh
- Guarantee: 30 day money back guarantee

### Workplace Grief Support (for organisations)
- Audience: Employers, HR leaders, and people managers
- Description: Education and tools to help organisations respond well when an employee is bereaved. Focused on duty of care, supporting a grieving team member, and equipping managers to handle the moment without making it worse. Designed to sit alongside an existing Employee Assistance Program, not replace it.
- Enquiries: through the website contact page

### Speaking
- URL: https://www.yellowfalcon.com.au/speaking
- Format: Keynote, panel, and event speaking, in person and online
- Topics: Practical widowhood, life after loss, supporting the bereaved, solo parenting through grief, and resilience
- Suitable for: Women's events, workplace wellbeing, conferences, and bereavement and health sector events
- A speaker kit and a short discovery call are available through the website

### Free Resources
- URL: https://www.yellowfalcon.com.au/freebies
- Navigating Special Occasions Toolkit
- Values Worksheet
- Outsourcing Ideas for Overwhelmed Women

## Blog Topics

The Yellow Falcon blog covers practical guidance (what to do when someone dies, estate admin, end of life planning), grief and identity, parenting after loss, how to support a grieving friend, and grief as a wider community and workplace issue.

Blog: https://www.yellowfalcon.com.au/blog

## Brand Values & Positioning

- Practical alongside emotional: the practical guidance was the gap, and it is what Yellow Falcon was built to fill
- Lived experience: the content comes from Ashleigh's own experience, not theory
- Plain and honest: language is plain and real, including the term "death admin". Yellow Falcon says "died" and "dead" plainly, without euphemism
- One roof: all bereaved people are welcome, whatever the loss
- Dual use: resources work both for the bereaved person and for a supporter buying on their behalf
- For workplaces: positioned as complementary to Employee Assistance Programs, not a replacement

## Disclaimer

Yellow Falcon's courses, checklists, materials, and community provide general information and should not replace professional legal, financial, or medical advice. People should consult the appropriate professional for their own circumstances.

## Contact

- Website: https://www.yellowfalcon.com.au
- General enquiries: through the website contact page
- Social: Facebook, Instagram, LinkedIn (linked in the website footer)
- Location: Australia. Content is Australian specific. International readers are also welcome.