# Yellow Falcon™

> Yellow Falcon™ is an Australian grief support business helping people through the practical and emotional realities of life after someone dies. Founded by Ashleigh Conwell, it offers structured education, plain language resources, and workplace grief support for bereaved people, the people supporting them, those getting their affairs in order, and the organisations that employ them.

Yellow Falcon was created by Ashleigh Conwell after she was widowed suddenly while 17 weeks pregnant with triplets. Her babies were born premature and spent 37 days in NICU, and she became a solo parent and sole provider while grieving. No practical, step by step resource existed for the administrative, legal, and financial tasks that follow a death, so she built one. The spreadsheet she made to get herself through became Yellow Falcon.

The brand began with widows and has broadened to welcome all bereaved people under one roof. Specific grief experiences, such as losing a partner, a parent, a child, or a sibling, are met inside individual resources, not in how the brand leads.

## Who Yellow Falcon is for

- Bereaved people: anyone navigating life after a death, at any stage
- Supporters: friends and family who want to help, including those buying a resource on someone else's behalf
- Planners: people getting their own affairs in order, or preparing for the end of life
- Organisations: HR leaders and people managers who carry a duty of care when an employee is bereaved

## Key Pages

- [Home](https://www.yellowfalcon.com.au): Overview of Yellow Falcon's mission, founder story, and resources
- [About Ashleigh](https://www.yellowfalcon.com.au/about): Ashleigh Conwell's story and the origin of Yellow Falcon
- [What To Do When Someone Dies](https://www.yellowfalcon.com.au/checklist): A plain language, Australian checklist for the practical tasks after a death
- [The Just In-Case File](https://www.yellowfalcon.com.au/justincase): A fillable planner for organising everything the people you leave behind will need
- [Workplace Grief Support](https://www.yellowfalcon.com.au/workplace-enquiry): Training and enquiries for organisations
- [Speaking](https://www.yellowfalcon.com.au/speaking): Ashleigh's keynote and event speaking, topics, and booking enquiry
- [Blog](https://www.yellowfalcon.com.au/blog): Articles on grief, practical guidance after a death, identity, and end of life planning
- [Contact](https://www.yellowfalcon.com.au/contact): General enquiries
- [Website Terms](https://www.yellowfalcon.com.au/terms): Terms of use, purchase terms, and refund policy

## About Ashleigh Conwell

Ashleigh Conwell is the founder of Yellow Falcon. She was widowed suddenly at 29 years old, while 17 weeks pregnant with triplets, and raised her three children as a solo parent and sole provider while building the business. She is a speaker and a two time international award winner (Women Changing The World Awards). She writes and speaks from lived experience on practical widowhood, life after loss, and how to support someone who is grieving. Her work has been featured by Mamamia, Cuppa.tv, Flight Centre Travel Group, and Allianz, and she has spoken to audiences of 700 or more. She can be booked for speaking through the website.

## Products & Services

### What To Do When Someone Dies
- URL: https://www.yellowfalcon.com.au/checklist
- Format: 23 page downloadable PDF checklist
- Price: $27 AUD
- Audience: Anyone managing the practical tasks after a death, including partners, adult children, parents, siblings, and chosen family
- Description: A step by step run through of the tasks required after someone dies, organised into three stages: Black (crisis, the urgent tasks), Yellow (stabilising, the first few weeks), and Blue (rebuilding, the longer term tasks). Australian specific. Plain language. Built for grief brain, with phone numbers, agencies, and prompts for the hard conversations.

### The Just In-Case File
- URL: https://www.yellowfalcon.com.au/justincase
- Format: Fillable PDF, emailed on purchase. A printed edition is professionally printed and posted, and includes the digital file.
- Price: $147 AUD digital, $279 AUD printed
- Audience: Anyone getting their affairs in order so the people they leave behind are not left searching
- Description: 37 sections covering the administrative details (bank accounts, debts, insurance, digital access, legal documents), the personal ones (letters, recipes, stories, traditions, final wishes, messages for children), and the practical life information (devices, health team, pets, work, government services). One file, one place, and the person who needs it already knows where it is.

### Walk Me Through It
- Status: Not yet available for purchase
- Format: A guided video library of short lessons that walks through the What To Do When Someone Dies checklist, one step at a time, across four stages: Black, Yellow, Blue, and Estate. Includes the checklist itself.
- Audience: Anyone who wants to be walked through the tasks after a death rather than work from a list alone

### Workplace Grief Support (for organisations)
- URL: https://www.yellowfalcon.com.au/workplace-enquiry
- Audience: Employers, HR leaders, and people managers
- Description: Education and tools to help organisations respond well when an employee is bereaved. Focused on duty of care, supporting a grieving team member, and equipping managers to handle the moment without making it worse. Designed to sit alongside an existing Employee Assistance Program, not replace it.
- Courses: Leader's Guide to Supporting a Grieving Employee, Executive Grief Training, and What To Do When an Employee Dies
- Enquiries: through the workplace enquiry page

### Speaking
- URL: https://www.yellowfalcon.com.au/speaking
- Format: Keynote, panel, and event speaking, in person and online
- Topics: Practical widowhood, life after loss, supporting the bereaved, solo parenting through grief, and resilience
- Suitable for: Women's events, workplace wellbeing, conferences, and bereavement and health sector events
- A speaker kit and a short discovery call are available through the website

### Free Resources

Free guides, each with its own sign up page:

- [The 10 Things No One Tells You When Someone Dies](https://www.yellowfalcon.com.au/10things): for the newly bereaved
- [Could They Find It?](https://www.yellowfalcon.com.au/findit): for people getting their affairs in order
- [What Grieving People Actually Need](https://www.yellowfalcon.com.au/actuallyneed): for friends and family who want to help
- [5 Tips To Support A Grieving Employee](https://www.yellowfalcon.com.au/5tips): for managers and HR
- [Navigating Special Occasions](https://www.yellowfalcon.com.au/special-occasions): for birthdays, anniversaries, and holidays after a death
- [Outsourcing Ideas for Overwhelmed Women](https://www.yellowfalcon.com.au/outsourcing-opt-in): for the practical load of grief
- [Father's Day, Done Your Way](https://www.yellowfalcon.com.au/fathersday): for Father's Day without him

## Blog Topics

The Yellow Falcon blog covers practical guidance (what to do when someone dies, estate admin, end of life planning), grief and identity, parenting after loss, how to support a grieving friend, and grief as a wider community and workplace issue.

Blog: https://www.yellowfalcon.com.au/blog

## Brand Values & Positioning

- Practical alongside emotional: the practical guidance was the gap, and it is what Yellow Falcon was built to fill
- Lived experience: the content comes from Ashleigh's own experience, not theory
- Plain and honest: language is plain and real, including the term "death admin". Yellow Falcon says "died" and "dead" plainly, without euphemism
- One roof: all bereaved people are welcome, whatever the loss
- Dual use: resources work both for the bereaved person and for a supporter buying on their behalf
- For workplaces: positioned as complementary to Employee Assistance Programs, not a replacement

## Purchases & Refunds

Prices are in Australian dollars. Refunds are governed by the Website Terms: https://www.yellowfalcon.com.au/terms

## Disclaimer

Yellow Falcon's checklists, planners, guides, and training provide general information and should not replace professional legal, financial, or medical advice. People should consult the appropriate professional for their own circumstances.

## Contact

- Website: https://www.yellowfalcon.com.au
- General enquiries: through the website contact page
- Social: Facebook, Instagram, LinkedIn (linked in the website footer)
- Trading entity: Triple Treat Pty Ltd (ACN 682 462 666), trading as Yellow Falcon
- Location: Australia. Content is Australian specific. International readers are also welcome.