Four Finalist Nods for Yellow Falcon at the SAWIB Stevie Awards

 One in four employees is grieving at any given time. Most workplaces still have no plan for it.
 
I built Yellow Falcon because a spreadsheet was the only thing that made sense to me in the worst weeks of my life. When I lost my husband without warning, seventeen weeks pregnant with triplets, a funeral director handed me twenty death certificates and nothing else. No roadmap. No checklist. Just an avalanche of admin sitting on top of raw grief, and no system built for either.
 
That gap became my work. I took my project management background and turned it into a practical support platform for people navigating loss, built to sit alongside grief counselling rather than replace it. From there I built The Confident Widow which has now expanded to all grief types and is now the What To Do When Someone Dies Checklist. For those wanting additional support a content library will walk them through the checklist - created by me, the person who has actually walked this path. More recently Yellow Falcon launched a corporate bereavement program that gives organisations and leaders a structured way to support someone through the hardest weeks of their life while also ensuring that all employees have better support than simply a phone number to an EAP provider.
 
I am proud to share that Yellow Falcon has been named a Finalist in four categories at the SAWIB Stevie Awards for Women in Business:
 
- Female Social Entrepreneur of the Year
- Most Resilient Women-Owned Business
- Women-Run Company for Social Good
- Best New Product or Service of the Year, Consumer Services
 
Independent judges reviewed our entries and moved every one of them forward. That matters to me. It means the work I've done since launching in December 2024, growing a single online course into an internationally recognised program, has been seen and understood by people who assess this for a living.
 
None of this happened alone. The Yellow Falcon community, clients, and everyone who has trusted me with their story built the case that stood in front of these judges. Every keynote I've delivered, every subscriber who joined The Grief Gap LinkedIn newsletter, every person who used our checklists in their hardest weeks, is part of this recognition.
 
I don't know the final result yet. What I do know is this: grief touches every workplace eventually, and most businesses are still unprepared for it when it lands on a Monday morning. Being named a finalist four times over tells us the message is landing, and that more organisations are ready to talk about this differently.
 
I'll keep building the practical tools this work demands, whatever the final results bring. If your workplace has never had a plan for supporting someone through loss, now is a good time to start one.
 
Thank you to everyone who has been part of the journey so far. I couldn't have got here without you.